Data is the new oil. Whether you are a grower, brand, or dispensary, your business needs to provide a superior customer experience to remain viable in today’s challenging environment. Leveraging first-party data (following all privacy rules) with marketing and AI can go a long way in providing your business with a competitive advantage.
The legal cannabis industry generates a tremendous amount of data due to the highly regulated nature of the market. Over the past couple of years, the industry has been much more conscientious of leveraging data to make better management decisions. Still, it has yet to delve into some of the more profound data analysis applications appropriate for vertical enterprises. This talk explores those more profound applications and shows how predictive and prescriptive analytics supercharges different supply chain points to create a more innovative, more efficient, vertically integrated cannabis/hemp enterprise.
Finally, discover what customer potential profitability scoring is. Register me