In this fast-paced multi-pillar presentation four areas will be covered with a close eye on how technology impacts everything. The end game is to get new customers every day from cannabis marketing leveraging technology. Marketing. Getting your polished marketing to the right places is extremely difficult. First there is the countless opportunities including social optimization, directory listings, cannabis guides, getting positive online store reviews, etc. The other side compliance matters and restrictions on advertising including prohibited content and SMS electronic messaging, age restriction verifications and geofencing to stay compliant. Loyalty Programs. One of the panelists actually installed the first loyalty program in the State of Washington and speak from experience! We’ll discuss how to overcome customer resistance to loyalty programs using proven tactics such as points and discounts (really core), and best practice of using loyalty to tie that brand to that customer. Margins. Using your CannaTech platform to manage margins efficiently and effectively. The regulations add a lot of overhead. Discover how 280E affects your margins and how the cost has to be built into to your price. Payments. View this popular conservation first from a compliance point of view. It’s a gray area to accept electronic payments. Take notes here because prosecutions are now starting. According to MarketWatch: Visa cracks down on cashless ATMs at cannabis dispensaries. What about gift cards? If you can/could accept electronic payments, your average market basket would increase 25 to 50 percent.
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In this session, discover the rules of engagement for video surveillance and storage retention and how is varies by state. Discover how video is being deployed at grows, manufacturing/ processing facilities and most importantly dispensaries for both compliance and security. Did you know Artificial Intelligence (AI) solutions are being incorporated into video surveillance to reduce costs and reset how you vies security.
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Many IT service providers look at the exploding cannabis market as a massive opportunity and it is, but there’s a right way and a wrong way to go after it. Learn from MSPs who cracked the code and are now working with cannabis growers, manufacturers and dispensaries. Since recreational cannabis was legazlied (dates vary by state),These MSPs have been helping the cannabis industry, providing IT and security service in additon to becoming sought-after expert in working with the cannabis industry. He’ll share his insights on how to capture the attention of the right players and seize this lucrative opportunity.
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The cannabis vertical is growing so fast it changes more in a month than established markets change in a year. It can be overwhelming to understand where you fit and where you should start. Attendees of this session will gain an understanding of what you should know before you get started and will learn options for entry into this this complex yet lucrative market.
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While the market is shifting away from traditional phone systems, it's important to understand how a VoIP solution can increase efficiency and maximize customer experience. Many customers don't make phone calls anymore; they text, use mobile apps and websites and expect instant responses and goods delivered to their cars. Centralized telecom management with specialized tools for distributed retail footprints make it simple to deliver a world-class experience to your customers. This talk will showcase some of the innovations in the telecom space developed specifically for retail and today's customer profile.
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There’s plenty of opportunity in the cannabis space but also plenty of obstacles along the way. In this session, experienced cannatech solution providers will discuss critical mistakes VARs often make when building their cannabis business – and they’ll share how to avoid those missteps.
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Opportunities abound for traditional solution providers to latch onto the fast-growth cannabis market if they embrace the RSPA’s “7 Elements of a Successful Cannabis VAR.” These best practices feature real-world insights from the RSPA Cannabis Community, a subset of the Retail Solutions Providers Association (RSPA), North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals.
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This lively expert panel discussion will help you position yourself as a cybersecurity and compliance authority. (This is worth more than the cost of the entire conference.). Compliance requirements and fear of penalties and lawsuits – even being shut down – keep business owners (not just in the cannabis business) from sleeping peacefully. That’s a huge opportunity for you to make money. But first you must be seen as a go-to trusted authority that can help business owners protect their brands, their reputations, and their assets. All businesses must protect HR info including Social Security Numbers, driver’s license info, and access to financial accounts. All businesses that take credit cards must comply with PCI. Cannabis businesses have added compliance requirements, ranging from video surveillance to privacy laws for medical marijuana to financial restrictions preventing their money from being deposited in federally-chartered banks. Some regulations also flow down to you as their IT support provider. Discover answers to questions like this: How many days of video surveillance footage do you need to securely retain onsite in Alaska, Washington, Oregon, California and Colorado? How do you choose a compliant cloud service? What should you have in your contracts to avoid costly situations for you if your client causes a breach? The more you learn the more you earn!
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Data is the new oil. Whether you are a grower, brand, or dispensary, your business needs to provide a superior customer experience to remain viable in today’s challenging environment. Leveraging first-party data (following all privacy rules) with marketing and AI can go a long way in providing your business with a competitive advantage. The legal cannabis industry generates a tremendous amount of data due to the highly regulated nature of the market. Over the past couple of years, the industry has been much more conscientious of leveraging data to make better management decisions. Still, it has yet to delve into some of the more profound data analysis applications appropriate for vertical enterprises. This talk explores those more profound applications and shows how predictive and prescriptive analytics supercharges different supply chain points to create a more innovative, more efficient, vertically integrated cannabis/hemp enterprise. Finally, discover what customer potential profitability scoring is.
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This panel divides the technology supply chain conversation into four elements. (1) Defining the seed-to-sale supply chain (a quick primer). (2) Traditional Line of Business applications (think BDR, etc.). (3) Specific cannabis technologies as a product stack that relates directly to cannabis entities in the supply chain. And finally (4) Specific technologies to the cannabis support services industry for non-cannabis entities (firms that don’t touch the flower). The insights shared are based on the actual experiences of Managed Services Providers (MSPs) and others who are “carrying the bag” and wearing the tool belt. Take notes! And when you leave this session, you’ll understand what digital fencing is in the cannabis vertical and why MSPs should care. SECRET: Bar codes baby!
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Applause! Join us in congratulating recognizing leading CannaTech professionals at this delightful awards gathering. This is your chance to trade business cards with these thought leaders (worth to time investment alone). Each awardee will make a few comments about their secret to success in the CannaTech space. These awards were created by Marijuana Venture magazine after extensive research. Bravo!!!!
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