AGENDA

Wednesday, June 22 Thursday, June 23 Friday, June 24
Exhibit Hall Hours 4:00 - 7:00pm 11:00am - 4:00pm 9:30am - 1:00pm

Days


Tracks

Wednesday, June 22, 2022
7:30am
Wednesday - 6/22/22
9:00-9:55am
Wednesday - 6/22/22
CannaTech General Session (Palm Ballroom)
Keynote: Cannabis Business and Technology 101
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CEO SMB Nation and 420MSP CEO SMB Nation and 420MSP
Grab your seat and fasten your seat belt for this opening keynote. In order to extract maximum value from the conference, you need to have “comprehensive context” of the cannabis business and technology vertical. Otherwise you’d spend too much time trying to integrate abstract concepts to try and stitch everything together. Instead, the humorous and sometimes serious lecture looks at the history of cannabis, allowing you to discover core components and ends with defining the vertical opportunity (it’s surprisingly robust in more states than you might imagine including Oklahoma)
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  CannaTech General Session
10:00-10:25am
Wednesday - 6/22/22
CannaTech General Session (Palm Ballroom)
Moving To A Cashless Industry: The Ins and Outs of Cannabis and Hemp Banking and Credit Unions
CT-02
CEO SMB Nation and 420MSP Assistant Professor McIntire School of Commerce
History was made in 2020 when the U.S. House of Representatives passed the SAFE Act —which aims to ease banking restrictions for the federally illegal cannabis industry. However, with the act stalled, plant-touching businesses today still aren’t afforded the same opportunities in banking, sales transactions, payroll and more. And while hemp is legal, the vast majority of banks won’t service hemp business either. Finding options is essential for the success of every cannabis and hemp business. Hear from financial experts in the cannabis and banking industries who will share: - What it takes to secure a banking relationship and other options to explore; - Financial security considerations; - Possible improvements to expect with the new Biden administration.
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  CannaTech General Session
10:30-11:25am
Wednesday - 6/22/22
CannaTech MSP Track (Palm Ballroom)
Cannabis Technology Supply Chain and Product Stacks
CT-03
CEO Meristematix CEO DanTech Services Sr. Marketing Channel Manager Retail & IoT BlueStar CEO Colorado Computer Support President Opus Fideles, LLC
This panel divides the technology supply chain conversation into four elements. (1) Defining the seed-to-sale supply chain (a quick primer). (2) Traditional Line of Business applications (think BDR, etc.). (3) Specific cannabis technologies as a product stack that relates directly to cannabis entities in the supply chain. And finally (4) Specific technologies to the cannabis support services industry for non-cannabis entities (firms that don’t touch the flower). The insights shared are based on the actual experiences of Managed Services Providers (MSPs) and others who are “carrying the bag” and wearing the tool belt. Take notes! And when you leave this session, you’ll understand what digital fencing is in the cannabis vertical and why MSPs should care. SECRET: Bar codes baby!
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  CannaTech MSP Track
10:30-10:55am
Wednesday - 6/22/22
CannaTech ()
How to Hire an MSP and Not Get RIPPED OFF!
CT-13
CEO DanTech Services CEO Colorado Computer Support
Did you know that your Managed Services Provider (MSP) relationship is just as important as your relationship with your attorney and accountant? It’s true because the cannabis field is reliant on technology solutions as health care and other highly regulated sectors. In this session, discover the importance of the following hiring criteria: • Domain expertise and being a Subject Matter Expert • Placing weight on the relationship between you and the MSP • The MSP’s reputation • What level of service do you need, and can your budget afford it: Not getting duped with the Gold, Silver, Bronze Packages? • Finer Points: Does the MSP carry cybersecurity insurance? Response times and ticket support. • Bring order to chaos with an MSP! • And much mor
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  CannaTech
11:00-11:25am
Wednesday - 6/22/22
CannaTech ()
How to Evaluate and Select Cannabis Technologies
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Co-Founder and CMO Standard Insights CEO DanTech Services Sr. Marketing Channel Manager Retail & IoT BlueStar CEO Colorado Computer Support President Opus Fideles, LLC
It’s not IF you will deploy a cannabis technology solution, but HOW you will do it. Keep in mind every solution will affect the guest experience to some degree. The aim is to enhance the guest experience, as a great guest experience is a key differentiator in this competitive market. First, we will review the cannabis dispensary workload chart (that you will have a copy of as an attendee) To decide if a piece of technology is right for your operation, follow these four steps. 1. Define the business need and goal 2. Determine if the goal could be achieved without technology 3. Conduct a simple return on investment (ROI) analysis 4. Compare at least three vendors Then we’ll share tales from the trenches, real-world case studies, and best practices. In this session we will work with an outside expert in this discovery stage including retaining an MSP and consider turning this group work into a framework to receive multiple bids.
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  CannaTech
11:30-11:55am
Wednesday - 6/22/22
CannaTech General Session (Palm Ballroom)
Killer Video Surveillance Solutions Across the Entire Cannabis Supply Chain
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President & CEO Alvarez Technology Group, Inc. (ATG)
In this session, discover the rules of engagement for video surveillance and storage retention and how is varies by state. Discover how video is being deployed at grows, manufacturing/ processing facilities and most importantly dispensaries for both compliance and security. Did you know Artificial Intelligence (AI) solutions are being incorporated into video surveillance to reduce costs and reset how you vies security.
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  CannaTech General Session
1:00-1:55pm
Wednesday - 6/22/22
CannaTech MSP Track (Palm Ballroom)
Real World MSP Use Case
CT-05
President & CEO Alvarez Technology Group, Inc. (ATG) CEO DanTech Services CEO Colorado Computer Support
Many IT service providers look at the exploding cannabis market as a massive opportunity and it is, but there’s a right way and a wrong way to go after it. Learn from MSPs who cracked the code and are now working with cannabis growers, manufacturers and dispensaries. Since recreational cannabis was legazlied (dates vary by state),These MSPs have been helping the cannabis industry, providing IT and security service in additon to becoming sought-after expert in working with the cannabis industry. He’ll share his insights on how to capture the attention of the right players and seize this lucrative opportunity.
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  CannaTech MSP Track
1:00-1:25pm
Wednesday - 6/22/22
CannaTech ()
Cannabis Analytics IS Your Friend
CT-15
Co-Founder and CMO Standard Insights CEO Meristematix President Opus Fideles, LLC
Data is the new oil. Whether you are a grower, brand, or dispensary, your business needs to provide a superior customer experience to remain viable in today’s challenging environment. Leveraging first-party data (following all privacy rules) with marketing and AI can go a long way in providing your business with a competitive advantage. The legal cannabis industry generates a tremendous amount of data due to the highly regulated nature of the market. Over the past couple of years, the industry has been much more conscientious of leveraging data to make better management decisions. Still, it has yet to delve into some of the more profound data analysis applications appropriate for vertical enterprises. This talk explores those more profound applications and shows how predictive and prescriptive analytics supercharges different supply chain points to create a more innovative, more efficient, vertically integrated cannabis/hemp enterprise. Finally, discover what customer potential profitability scoring is.
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  CannaTech
1:30-1:55pm
Wednesday - 6/22/22
CannaTech ()
Technology Implementation Project Management
CT-16
CEO SMB Nation and 420MSP CEO Colorado Computer Support
  CannaTech
2:00-2:25pm
Wednesday - 6/22/22
  
2:30-3:25pm
Wednesday - 6/22/22
CannaTech MSP Track (Palm Ballroom)
Want to Enter the Cannabis Vertical? Better Start Here
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Co-Founder and CMO Standard Insights President & CEO Retail Solutions Providers Association (RSPA) CEO Colorado Computer Support Assistant Professor McIntire School of Commerce President Opus Fideles, LLC
The cannabis vertical is growing so fast it changes more in a month than established markets change in a year. It can be overwhelming to understand where you fit and where you should start. Attendees of this session will gain an understanding of what you should know before you get started and will learn options for entry into this this complex yet lucrative market.
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  CannaTech MSP Track
2:30-2:55pm
Wednesday - 6/22/22
CannaTech ()
Common Mistakes Dispensaries Make Implementing Technology
CT-17
President & CEO Alvarez Technology Group, Inc. (ATG) CEO DanTech Services President & CEO Retail Solutions Providers Association (RSPA) CEO Colorado Computer Support President Opus Fideles, LLC
A famous Wall Street trader said you win in the long run simply by not making mistakes. Attending the lecture allows you to minimize the regrets you would have both missing this lecture and learning the hard way with cannabis software and hardware. The panelist will respond to these topics and answer your questions too! • Not having consistent IT standards. Multiple IT vendors, hardware products, varied responsibility for purchasing • No ability for a local manager to make a decision or how to get help from an IT vendor. • No strategic plan – A lot of purchasing is not planned or is done in emergencies • Not looking for technical solutions throughout the operation. One key area is cash management • Documenting processes and procedures • Coaching employees to account for turnover • Dysfunctional employees • Negative Customer Experience
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  CannaTech
3:00-3:25pm
Wednesday - 6/22/22
CannaTech ()
Case Studies: Two Real World Cannabis Rescues
CT-18
Co-Founder and CMO Standard Insights Retail Technology Expert
The need for better parenting. The presenter has successfully embedded himself inside two dispensaries and is a turnaround artist. He will share his experiences in great detail. By-the-numbers, you will observe how he significantly (and rapidly) increased revenue. The secrets that will be shared include the need for better inventorying. “My job got easier with AUTOMATION.” Other points include: • The Covid shutdown and losing managers and employees • The purchasing manager didn’t buy enough to meet customer demand. The store would run out of brands that people were asking for. • Placing huge orders and broke company record sales • How to analyze sales data and purchase from top suppliers Finally, you will discover how the two dispensaries lost revenue after the speaker exited.
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  CannaTech
4:00-7:00pm
Wednesday - 6/22/22
(Hall A)
CannaTech Expo Exhibit Hall Grand Opening Reception
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Thursday, June 23, 2022
8:30-9:25am
Thursday - 6/23/22
CannaTech MSP Track (Palm Ballroom)
Mistakes VARs Make Chasing the Cannatech Pot of Gold
CT-08
President & CEO Alvarez Technology Group, Inc. (ATG) CEO DanTech Services President & CEO Retail Solutions Providers Association (RSPA)
There’s plenty of opportunity in the cannabis space but also plenty of obstacles along the way. In this session, experienced cannatech solution providers will discuss critical mistakes VARs often make when building their cannabis business – and they’ll share how to avoid those missteps.
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  CannaTech MSP Track
8:30-8:55am
Thursday - 6/23/22
CannaTech ()
Business Best Practices: Marketing, Margins, Loyalty Programs, Payments
CT-19
Co-Founder and CMO Standard Insights Head of Sales and Lead Strategist CannaVu
In this fast-paced multi-pillar presentation four areas will be covered with a close eye on how technology impacts everything. The end game is to get new customers every day from cannabis marketing leveraging technology. Marketing. Getting your polished marketing to the right places is extremely difficult. First there is the countless opportunities including social optimization, directory listings, cannabis guides, getting positive online store reviews, etc. The other side compliance matters and restrictions on advertising including prohibited content and SMS electronic messaging, age restriction verifications and geofencing to stay compliant. Loyalty Programs. One of the panelists actually installed the first loyalty program in the State of Washington and speak from experience! We’ll discuss how to overcome customer resistance to loyalty programs using proven tactics such as points and discounts (really core), and best practice of using loyalty to tie that brand to that customer. Margins. Using your CannaTech platform to manage margins efficiently and effectively. The regulations add a lot of overhead. Discover how 280E affects your margins and how the cost has to be built into to your price. Payments. View this popular conservation first from a compliance point of view. It’s a gray area to accept electronic payments. Take notes here because prosecutions are now starting. According to MarketWatch: Visa cracks down on cashless ATMs at cannabis dispensaries. What about gift cards? If you can/could accept electronic payments, your average market basket would increase 25 to 50 percent.
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  CannaTech
9:00-9:25am
Thursday - 6/23/22
CannaTech ()
Inventory Control and Brand Management
CT-20
CEO Meristematix CEO SMB Nation and 420MSP Retail Technology Expert Head of Sales and Lead Strategist CannaVu
It all starts with putting yourself in the customer’s shoes. When your customer first walks into your dispensary, it’s typically overwhelming with product availability. Next time the customer gravitates toward something they like and trust. If you have those favored products on the shelf, you are going to build another level of loyalty with the customer. Discover how the top three keys to brand management interact and stay in balance: 1. Price point 2. Brand recognition 3. Quality Now the CannaTech technology kicks in with inventory control. The technology solution can help you optimize your reorder point so that you don’t stock out of a brand and send your customer to your competitor. Well-positioned technology-based inventory management is all about risk management. Finally – the presenter will discuss linking your inventory control to your online presence to maximize your profitably and protect your reputation.
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  CannaTech
9:30-10:25am
Thursday - 6/23/22
CannaTech (Palm Ballroom)
Where’s the Starting Line to Enter the Cannabis Vertical?
CT-07
CEO SMB Nation and 420MSP CEO DanTech Services President & CEO Retail Solutions Providers Association (RSPA) Sr. Marketing Channel Manager Retail & IoT BlueStar CEO Colorado Computer Support Assistant Professor McIntire School of Commerce President Opus Fideles, LLC
This expert panel will allow you, the vendor, to discover the unique challenges and opportunities with the cannabis vertical. We’ll start with seeking and gaining internal buy-in by sharing real world experiences. Then we’ll talk about branding and messaging. Follow that with maturity matching – that is you need to “match” the maturity and the culture of the cannabis vertical to be successful. And much more.
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  CannaTech
10:00-10:55am
Thursday - 6/23/22
CannaTech MSP Track (Palm Ballroom)
7 Elements of a Successful Cannabis VAR (MSP)
CT-09
President & CEO Retail Solutions Providers Association (RSPA) Sr. Marketing Channel Manager Retail & IoT BlueStar
Opportunities abound for traditional solution providers to latch onto the fast-growth cannabis market if they embrace the RSPA’s “7 Elements of a Successful Cannabis VAR.” These best practices feature real-world insights from the RSPA Cannabis Community, a subset of the Retail Solutions Providers Association (RSPA), North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals.
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  CannaTech MSP Track
10:30-10:55am
Thursday - 6/23/22
CannaTech ()
Total Addressable Market for Your Solution
CT-21
CEO SMB Nation and 420MSP Sr. Marketing Channel Manager Retail & IoT BlueStar
We’ll go through a simple case study to help you understand the potential for your CannaTech solution. The demonstration will be both quantitative and qualitative. The quantitative side is easier than your think as this is a regulated industry where you can find out the names of the cannabis entities and then work backwards to guesstimate the entity size and revenue. This will lead to you creating the Annual Contract Value (ACV). The qualitative side concerns market behaviors, a territory plan, targeting prospects, etc. Think of this as one tent pole in your CannaTech targeted solutions business plan.
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  CannaTech
11:00am-4:00pm
Thursday - 6/23/22
(Hall A)
CannaTech Expo Exhibit Hall Open
X-04
  
1:00-1:55pm
Thursday - 6/23/22
CannaTech General Session (Palm Ballroom)
Compliance is King (to Your Opportunities and Profits!)
CT-10
President & CEO Alvarez Technology Group, Inc. (ATG) CEO Colorado Computer Support President Opus Fideles, LLC
This lively expert panel discussion will help you position yourself as a cybersecurity and compliance authority. (This is worth more than the cost of the entire conference.). Compliance requirements and fear of penalties and lawsuits – even being shut down – keep business owners (not just in the cannabis business) from sleeping peacefully. That’s a huge opportunity for you to make money. But first you must be seen as a go-to trusted authority that can help business owners protect their brands, their reputations, and their assets. All businesses must protect HR info including Social Security Numbers, driver’s license info, and access to financial accounts. All businesses that take credit cards must comply with PCI. Cannabis businesses have added compliance requirements, ranging from video surveillance to privacy laws for medical marijuana to financial restrictions preventing their money from being deposited in federally-chartered banks. Some regulations also flow down to you as their IT support provider. Discover answers to questions like this: How many days of video surveillance footage do you need to securely retain onsite in Alaska, Washington, Oregon, California and Colorado? How do you choose a compliant cloud service? What should you have in your contracts to avoid costly situations for you if your client causes a breach? The more you learn the more you earn!
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  CannaTech General Session
2:00-2:25pm
Thursday - 6/23/22
CannaTech (Palm Ballroom)
Go To Market: Direct v. Channel
CT-11
Co-Founder and CMO Standard Insights President & CEO Retail Solutons Providers Association Sr. Marketing Channel Manager Retail & IoT BlueStar
It’s astounding how many CannaTech ISV and OEMs insist on having a direct sales force instead of using a channel of resellers and partners (compared to traditional technology vendors). Topics covered include: • What Are Channel Sales? • What Are Direct Sales? • Channel Sales vs Direct Sales: • What’s the Difference? • Channel Sales: Pros and Cons Direct Sales: Pros and Cons • What is a Sales Channel Strategy? • How to Increase Channel Sales • Channel Sales: Questions to Consider • Direct Sales: Questions to Consider • Role of the Distributor • Final Takeaways Business development and sales to technology companies for print magazine ad space (SMB PC) digital marketing and event sponsorships at conferences and workshops.
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  CannaTech
2:30-3:25pm
Thursday - 6/23/22
CannaTech General Session (Palm Ballroom)
Keynote: State of the Cannabis Business Vertical
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Assistant Professor McIntire School of Commerce Assistant Professor McIntire School of Commerce
Is it the best of times, or the worst of times? Determining the current state of cannabis has always been challenging in an industry so fast-moving that many describe it as living in dog years. Recent highlights have included record sales levels, new state markets, expanded industrial hemp opportunities and cannabis businesses being deemed “essential”. Yet the decline of cannabis stocks, continued federal government gridlock and COVID-19 disruptions also raise concerns. In this session, Prof. Paul Seaborn will sort through these mixed signals to provide a clear picture of the cannabis business vertical and a roadmap to current and future opportunity.
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  CannaTech General Session
3:30-3:55pm
Thursday - 6/23/22
CannaTech ()
Selecting “Direct Hit” Cannabis Events to Participate In
CT-22
Co-Founder and CMO Standard Insights CEO SMB Nation and 420MSP Sr. Marketing Channel Manager Retail & IoT BlueStar CEO Colorado Computer Support
This session details both qualitative and quantitative conversations about what events to target in the cannabis vertical. There is the science provider by event management companies that show you where influencers go to shows and what shows over and under perform. On the qualitative side, it’s about show density, geography and event mission. There are a lot of cannabis events to choose from. Attend this session to minimize your event sponsorship regrets.
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  CannaTech
4:15pm
Thursday - 6/23/22
Special Networking Event (Floridian Ballroom)
IDEA SHOWCASE RECEPTION AND PITCH EVENT - Open to all Badge Holders - Sponsored by IKIN
IDEA-01
Always one of the most popular and best-attended events at the #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ CannaTech Expo is an evening full of next-generation innovation, powerful networking and high energy!
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  Special Networking Event
8:00pm
Thursday - 6/23/22
Special Networking Event ()
CannaTech Expo Networking LIVE Party
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  Special Networking Event

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